Marketing is hard. A lot of people say that they do it, but usually it is either thousands of dollars, or it isn't done very...

Most of my initial meetings with new clients follow the same general format. They come to me and want to use a very specific marketing channel...

So you've decided to run a Google AdWords Campaign. Great! What is the next step that everyone takes? Sitting down and brainstorming up what all...

Social Media use has grown over time, and continues to grow, as shown by the chart above from the Pew Research Center. Utilizing social media...

Facebook is a powerful tool. Over 70% of internet users are on Facebook, and these days almost everyone you are trying to target is on...

6 degrees of separation from Kevin Bacon. This game was made up by a few students, and is based off of the idea that nobody...

Many companies struggle with creating a strong brand identity. One of the biggest mistakes that I see them make is trying too hard. I have...

Remember the days of Ask Jeeves, where you would type your question in full form to find an answer? Well, while Ask Jeeves turned into...

Online advertising is easily one of the most effective ways that you can reach out to your target audience in the new age of digital...

In the digital age, advertising comes at us from more directions than ever before. Companies are always looking for a way to stand out from...

Most businesses use some kind of incentive to get customers to sign up for their email list, such as a discount coupon or freebie. This...