Most businesses use some kind of incentive to get customers to sign up for their email list, such as a discount coupon or freebie. This...

Many small businesses will spend a lot of time and money on marketing efforts, but I frequently find that they cannot tell you what their...

Marketing tools are everywhere on the internet, but sometimes the right ones can be hard to find. There are free tools, paid tools, new tools,...

Marketing in a digital age can mean a whole new language sometimes. I frequently find myself accidentally using acronyms that my clients have no understanding...