Yearly Archives: 2017

  • 02
  • Nov

5 Must Haves for your 2018 Marketing Plan Writing out a marketing plan for the whole year is important, and necessary. For many small businesses,...

  • 19
  • Sep

Understanding the Online Advertising structure can be confusing for most people. This is largely because people go about it from the wrong direction. I frequently...

  • 08
  • Sep

There are a ton of businesses out there with zero reviews, or a one star review, but you aren't one of them. That is great,...

  • 05
  • Sep

Creating content for social media is difficult, time consuming, and one of the most frustrating things that I generally have to do for my job....

  • 05
  • Sep

Marketing is hard. A lot of people say that they do it, but usually it is either thousands of dollars, or it isn't done very...

  • 26
  • Jul

Most of my initial meetings with new clients follow the same general format. They come to me and want to use a very specific marketing channel...

  • 02
  • May

So you've decided to run a Google AdWords Campaign. Great! What is the next step that everyone takes? Sitting down and brainstorming up what all...

  • 20
  • Apr

Social Media use has grown over time, and continues to grow, as shown by the chart above from the Pew Research Center. Utilizing social media...

  • 11
  • Apr
  • 30
  • Mar

Facebook is a powerful tool. Over 70% of internet users are on Facebook, and these days almost everyone you are trying to target is on...

  • 28
  • Mar

6 degrees of separation from Kevin Bacon. This game was made up by a few students, and is based off of the idea that nobody...

  • 03
  • Mar

Many companies struggle with creating a strong brand identity. One of the biggest mistakes that I see them make is trying too hard. I have...