User and Event Data Retention On May 25th, 2018, Google Analytics is changing their retention periods for how long data can be stored before they...

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never...

Compared to photos, video posts get 135% more reach. In particular, native videos do even better. Facebook video is one of the most useful tools...