On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message....

Easily one of the most common questions that I get asked is "When is the best time to post on Facebook?" and I never give...

User and Event Data Retention On May 25th, 2018, Google Analytics is changing their retention periods for how long data can be stored before they...

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never...

Compared to photos, video posts get 135% more reach. In particular, native videos do even better. Facebook video is one of the most useful tools...

Welcome to the most comprehensive collection of design, functionality and content stats for websites. Imagine a world where a single, gigantic shopping mall hosted a...

After you worked hard enticing people to click on your social media links, what do they see? Is the page bland and boring? Or does...

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital...

Just as everyone has their own unique personality, so does each social media platform. It is imperative that you do not post the same content...

Social media marketing is a great tool to get your brand in the face of potential customers. Though, in and of itself, it does not...

A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep;...

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t,...