Senior entrepreneurs have a wealth of knowledge to draw on, but no matter what, marketing can be a challenge. Luckily, there are many tips when it comes to marketing your business if you’re a senior new to entrepreneurship. Today, MB Marketing shares some tried and true techniques for reaching your customers as a senior entrepreneur.
Network With Other Businesses
Networking is one of the best ways to grow your business. Networking can be done virtually by joining online groups or communities with your target audience. There are also in-person networking opportunities. These in-person times are a great opportunity to meet people and exchange ideas.
If you don’t have time to network in person, you can use social media platforms for virtual networking. Create an account and follow similar businesses, connecting with them on social media sites like Twitter or Facebook.
Ask Satisfied Customers for Referrals
Help them remember by leaving them extra business cards or fliers that they can give to their friends and family who need your services. If you get a lead, follow up right away.
Design an Appealing Website
The design of your website is important for a couple of reasons. First, it will help you to attract new customers. If someone visits your site and it has a cluttered design or a color scheme that makes it difficult to read, they may bounce back out of your site without clicking anything. A second reason why the design of your website is important is that if it looks good, that means you’re putting in the time and energy to make sure that everything on your site functions properly.
Offer Free Products or Coupons
Another great option for marketing is to offer free products or coupons. You can customize your invoices with an easy-to-use invoicing tool to offer discounts or rewards for repeat business or timely payment. Ideas4SmallBiz notes that offering a freebie is an excellent way to get someone who isn’t familiar with your business interested in seeing what you have to offer. It’s also a good way to reward existing customers for their loyalty.
Giving away freebies is an excellent way to build goodwill and trust with your prospective and current customers, especially if you meet them for a personal touch. For example, you could canvass neighborhoods that are walkable with coupons at the ready, and don’t forget the handshake!
Partner With Other Businesses – and Other Ways to Give Yourself an Edge
Member Solutions points out that another great way to use digital marketing is to partner with other businesses in your community. This can help you get the word out about your business, as well as promote theirs.
Imagine a new small business owner in town who wants to sell her jewelry on consignment at a local boutique. She could offer free product samples from her store and advertise that she has the items available for sale. The boutique could offer coupons for the jewelry and advertise that they have the items in stock. If people like the jewelry, they’ll be more likely to visit both stores because they’ll know what’s available at each location.
Last but not least, another way to give yourself an edge over the competition is by going back to school. Seniors in particular understand that people never stop learning, so pursuing an online degree in a related field can work wonders for your new business. Just take a look at this list of options, all of which allow you to learn at your own pace.
The tools of marketing may have changed a little, but the basic process is still the same – and the experience you bring to the table is worth a lot more than any piece of technology. So try out these tips and you’re sure to find success as a senior entrepreneur.
MB Marketing is a highly experienced digital marketing agency in Fort Worth, Texas. Call 817-601-5395.