With global market share of 89%, with a lot of people using Google to search for information online and approximately 3.5 billion searches daily, Google is no doubt the most popular search engine in the world. Businesses nowadays should understand the Google algorithm and be able to use SEO strategy to push ecommerce sales.
Google is so much more than just a search engine. Yes, it’s not only for searches. There’s more to Google, much more than you ever know. Google offers a lot of free tools and they’re up for grabs and as a business owner, you can utilize all these resources to enhance your marketing efforts.
Here are some of the Google tools your business can use for marketing:
Giant old school calendar is out, Google calendar is definitely in! It is a great tool to keep you organized.
Nowadays business owners and marketers are always on the go. With so many things to oversee, it’s easy to lose sight of some important stuff. Thanks to Google Calendar, it makes life easier. Adding events, setting reminders and alerts and managing daily schedule are just a swift, making sure you don’t miss out on anything. You can also share your calendar with other Google accounts and your team to make sure you are always aligned and on the same page.
With Google Voice, you stay in touch with your team or clients from any screen. You can actually send and receive calls or even texts from your phone, desktop, or tablet. Google Voice lets you to choose a virtual number from any area code, which is great if you’re targeting clients from a different and far location.
Google Voice is great for communication and that value added customer connection.
Of course you may be familiar with this -Google Translate makes it easy for you to understand foreign language. This is useful for any social media messages, customer reviews and blog comments you see in another language.
You just have to copy and paste the text into this tool to get it translated to English and you can reply to your customers as well by typing what you want to say in English, and copy the translation for your reply. Easy communication only from Google
It’s a great way to store all your personal and business stuff in one place, in the cloud, so you can access all your documents and photos wherever you are as long as there is Internet. It is also safe from physical damages, fires, floods, and theft.
Aside from using Google Drive for storage, you can also use its Google Docs and Google Sheets.The first 15GB of Google Drive storage are free and upgradeable to 100GB for just $1.99 per month. That’s a lot of storage!
Of course, you already know- Google owns YouTube. It’s the most popular social media site in the world having more than 1.5 billion YouTube users all around the globe. There are endless opportunities for your video content on YouTube. No matter what type of business, industry or whatever market you’re targeting, you need to be on YouTube!
Google Alerts will notify you on almost everything you create an alert for. You can set up alerts for anything you want. It could be your business, niche, name, your competitors, etc.
Google alerts can give suggestions on variety of topics based on what’s trending- health, business, technology, entertainment, anything under the sun.
Google Analytics is the utmost tool for understanding your website traffic. It will show you the demographics of anyone who visits your site and you can learn more about your website visitors. This will give you better understanding of your prospective audience and whether your marketing efforts are targeting the right group of people.
Google Webmaster Tool
This will help you figure out how healthy your website is for search engine discovery. What’s good about Google Webmaster Tool is that you can set alerts for anything that prevents your website from being discovered in searches. You can analyze your search traffic to find out how people are discovering you. You’ll have access to testing tools and support documentation. This tool will also allow you to fix what’s wrong with your site once you access the top issues list.
Google Keyword Planner
This tool will help you discover relevant keywords and phrases related to your business and will give suggestions for bid estimates based on how competitive certain keywords are.
Figure out how often specific keywords gets visible, and set a budget based on any keywords you’re bidding on.
Google My Business
Here, you can set up a free Google listing for your business. When a prospective customer searches for businesses on Google or Google Maps, your free listing will show up as a result. It is important that all the information is accurate as possible. All of this can be controlled with this tool. You can also promote your latest offering through this business listing.
Customers can also review your business on Google listing. And you can respond to their comments and engage.
This tool analyzes the content of your web pages and you’ll get information about the page loading speed. For your marketing efforts to be successful, your website needs to operate and perform at its best. What set asides Google Insights from all the other tools is the report it generates and Google will suggest how you can improve and make your web pages load faster.
As a marketer, you need to be in the know. Stay up to date on trends,on everything. If you know what’s happening, you are 2 steps ahead and can come up with marketing strategies based on these trends.
See the latest and the hottest searched topics locally and internationally. The more you know about what people are looking for and talking about, the more it will be easier for your brand to stay relevant.
Google AdSense is not just free; you’ll actually get paid to participate- great way to make some extra bucks while you focus on other marketing strategies.
Unlike other advertising tools, Google AdSense lets you run ads from other businesses on your own website. Google ensures that ads meet a certain standard of quality suited to your target audience.
To get the most money for your ad space, Google AdSense will ensure that only the highest bids go live on your site so you can make as much money as possible.
Use Google Blogger to build your personal or business blog. It gives you a free domain to host your blog which you can use to promote your company website. You can also integrate your new blog with Google AdSense.
There you have it…Google is more than just the global search engine. It has a great range of free tools available to business owners who want to enhance their marketing efforts.
Just try it, absolutely no risk. Best of all, they’re free.